Experience the brand story
We at LEKKER Bikes first reached the shore of Australia with the idea to inspire the country to embrace the Dutch-style through our premium Dutch bikes. After we successfully established ourselves in the city of Melbourne, we wanted to develop our brand and make it more accessible to our other customers spread throughout Australia. We opened our first store on the iconic Bourke Street cycleway in Surry Hills in November 2016, bringing our vintage and commuter bikes to New South Wales. We have since relocated our Sydney bike shop to a fresh new space on 134 Botany Rd. in Alexandria.
Very high goals were set during the opening of our Sydney store, our aim was to get LEKKER Bikes known as “the number one city, commuter biking brand”, said Meindert Wolfraad, founder of the company. Sydney was the perfect place to welcome our second brand store in Australia: it’s a vibrant and multi-cultural city, with great climate and beautiful suburbs. While the bicycle infrastructure has not reached the same level as in Amsterdam just yet, it has greatly developed over the last years. Whilst the city is focusing on developing more cycling opportunities, Sydney has turned into an amazing town to experience whilst on a bike.
We at LEKKER Bikes want to reveal more about the charms of our Sydney Store. We believe it’s got a unique history which needs to be told, in order for our customers to gain a better insight into what we can offer them here specifically, and how we do it. Whether it’s about our range of Dutch style bicycles, lightweight commuter bicycles, or the premium services we have to offer in our workshop, we invite you to continue reading and find out all you’ll need to know about our Sydney brand store.
Welcome to the Sydney Brand Store
Situated in the inner-city suburb of Alexandria in a vibrant neighbourhood, our new store is right by a bike lane, large car park and a park making test riding the bikes a breeze. Displaying the neat Dutch design on its front and indoors -our classic LEKKER Bikes trademark- it is pretty easy to spot. Once inside, be met by a fine selection of bikes from all of our ranges. From a classic retro Dutch style design to our brand new electric bike, our range of bicycles gives you plenty of choice without being too much to choose from either.
But how do we make sure you get your dream bike?
Assistant store manager Tim, is most likely to be the one to welcome you and assist you through your visit to the store. Working in the shop since the grand opening, he can provide you with any kind of information you might need about the brand or the products we’re selling. By asking the customer questions to get to know their profile he can figure out which bike suits their needs best.
The Amsterdam series – the perfect city bikes that seduce you with their stylish design and lightweight frame, feature both the conventional Amsterdam 3 Speed Series or Amsterdam 8 Speed Series and the Amsterdam+ and Amsterdam GT ebikes*. The Jordaan series is the classic Dutch bike made with modern features. You have the vintage conventional look in the Jordaan Mens 3 Speed and Jordaan Womens 3 Speed. The Jordaan electric bike* series makes quite the impression as well with the Jordaan+ and the Jordaan GT. Especially in Sydney, where the terrain is particularly hilly and it becomes a great alternative to cruise around effortlessly. But whether you’re on the lookout for one of these bikes, a shiny helmet or a new leather saddle, the LEKKER team is here to guide you through your shopping experience.
“LEKKER Bikes is much more than a bicycle brand, it reflects a lifestyle”. The key, according to our staff in Sydney, is to simply keep asking questions, starting off with what customers desire, and for what and where they plan on using their bicycle. From there on out, it’s very easy to help them through their personal shopping experience, from choosing a style to actually riding the bike and finding the best fit. Last step, when it comes to getting your perfect ride, is to pick the right accessories that go along with it. It can be a big basket to carry around whilst shopping at the market, or a baby seat allowing your little one to come along for a ride.
Not only can LEKKER Bikes help you customize the bike – from adding a rack to changing saddle and grips, but also tyres – it also offers additional bike servicing. The first service is free for our customers and happens at the back of the store, in the workshop. This place is where you’d also be able to get upgrades for your bike and any kind of other maintenance if so needed.
So what’s so special about our shop?
The best thing about our Sydney store? The amazing location. The place is filled with local gems and it’s also next to the beautiful Alexandria park, it represents something special for LEKKER Bikes, as our brand aspires to become a part of the community. It’s a great opportunity not only for us to develop ourselves as an Australian brand, but also to be part of something remarkable. It gives us the chance to give customers a more personal shopping and after sale experience, which we at LEKKER Bikes find key when it comes to customers happiness.
We hope this article helped you get a better understanding of what you’d be able to experience if making a short stop to our Sydney store. Whether you’re a beginner or a bicycle lover, feel free to come by for a test ride, some more information or just a chat with one of our crew members! We’d be more than happy to help you.
*eBikes only available in Australia and Europe.